Social Media and Content Marketing Updates Around the Web

16 Sep

Just a quick post to share a few articles I’ve written around the web.

For marketers who are interested in using content to educate current customers, and find new customers, check out “12 Lessons For Focusing Your Content Marketing Strategy on Education” on the Content Marketing Institute’s blog.

For writers, illustrators, and other creatives, check out “5 Ways Writers and Illustrators Can Use Twitter” on the MD/DE/WV chapter of the Society of Children’s Book Writers and Illustrators blog.

Enjoy!

LinkedIn Help for New Graduates

9 May

If you’re a college grad who doesn’t have a job yet, spending your summer searching can be terrifying, demoralizing, and heartbreaking. Yikes. At least you can use all that time at your parents’ place to do something you’re probably doing anyways: hang out Sorry, this post isn't about cupcakes. But it is about graduation!on social media.

I’ve written before about how social media landed me my first job out of college, and I’ve written before about how to use LinkedIn. In this article, which you can read over at Social Media Today, I’ll specifically focus on LinkedIn for new graduates. Sorry I can’t post the full text here; I gave SocialMediaToday an exclusive.

If you’d like some individualized feedback on your LinkedIn profile, I am offering a new graduate special. I will provide detailed feedback and suggested improvements for $25.

If you don’t have much there yet, you can send over your resume, or an informal description of your past and your goals, and I’ll guide you on what to include and how to include it. If you’re interested, contact me at tracyc@tracycgold.com and include some proof that you graduated or will graduate this year, such as a receipt from your cap and gown, your transcript, or an email from your school about graduation.

Note: Thanks to Intero Advisory for all of the LinkedIn wisdom!

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8+ Awesome Web Writing and Editing Resources

24 Mar

Need help on a web writing project? On Tuesday, 3/26, 2013 at Betamore, I’m teaching a web writing and editing workshop. If you’re near Baltimore, sign up!

Edit: The class is over, but you can sign up to get notified for the next one at the end of this post. Also, any resources after resource 8 have been added after the original post was published.

To prepare for the class, I’m compiling a list of resources attendees can draw on long after the class is over, and I thought I would share them here.

Here are some of the many great resources you can use to help you become a better web writer and editor.  I’ll also be posting slides here after the class.

Continue reading 

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Come to My Spring Web Writing and Editing Workshop: 3/26 at Betamore

11 Mar

If you missed my last web writing and editing workshop, here’s your chance to improve your writing and editing skills.

I’m holding another interactive workshop on 3/26 from 6-8pm at Betamore in Federal Hill.

We’ll cover how to:

  • Beat writer’s block
  • Avoid common mistakes
  • Edit constructively and effectively
  • Optimize writing for the web

Sign up early, as we’ll be circulating each other’s work beforehand!

Get tickets on Eventbrite. 

5 Reasons Why You Should Go to CreateBaltimore on 2/16

8 Feb

CreateBaltimore at MICABaltimoreans: ever complained about your city? Do something about it when you come to CreateBaltimore next Saturday, 2/16 at Johns Hopkins.  Here’s five reasons why heading to CreateBaltimore will make Baltimore a better city—for you and for all of us.

Disclaimer: I’m helping to organize CreateBaltimore this year. But I wouldn’t write all this if it weren’t true! Continue reading 

Missed My Web Writing and Editing Workshop?

3 Dec

Well, I’m planning to hold another one in the spring. An awesome group turned out for my last workshop, and I have had many requests to hold another similar event. Depending on how much repeat interest I get, I can vary the format or keep it the same.

I don’t have any details worked out quite yet, but if you’re interested in coming to a workshop in the spring, enter your information in the Google form below. I promise I’ll only sell your emails to vampires and unicorns, no humans or companies.

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Come to My Web Writing and Editing Workshop

24 Oct

Cringe every time you have to update your company’s “About” page or even your own bio? Or perhaps you were an English major in college, but you’ve grown a bit rusty?

Come to my Web Writing and Editing Workshop! We’ll cover how to:

  • Beat writer’s block
  • Avoid common mistakes
  • Edit constructively and effectively
  • Optimize writing for the web

We’ll meet at the Emerging Technology Center in Canton, 11/13/12 from 6 to 8 pm. I hope to see you there!

Get details and sign up at EventBrite.

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Should Your Content Marketing Preach to the Choir?

13 Sep

Done right, content marketing grows your audience beyond people who already get the point and buy your product or service. With content marketing, you can preach to those who aren’t yet ardent voices of your choir.

Should your content marketing preach to the choir?

Yet there is value in taking time, every now and then, to preach to the choir. I write about this now because of a recent conversation with a fellow content marketer. I was spouting off ideas of blogs where he could distribute content. When I brought up a popular, well-read blog in his industry, he objected, saying publishing there would be too much “preaching to the choir.” The people who read that blog, he argued, aren’t buyers. They’re other vendors, or companies who are already working with another vendor.

In the real-life conversation, I conceded his point without pushing back. But since we talked, I’ve been thinking about how preaching to the choir is actually a very important part of content marketing.

Here are a few reasons why: Continue reading 

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Seeking Marketer and Writer for Paid Internship

24 Jul

Welp, when I last posted on this blog, I said I’d be writing here more often. Now’s when you can slap my virtual wrist, because it’s been quite a while since I’ve posted.

Luckily, there’s a great reason for the crickets: I’ve been super busy with new clients (ok, and sailing around the British Virgin Islands and hiking up Mt. Adams).

I’m writing now because I’d love to find a bright, independent intern to learn the new media marketing ropes and help me do more in a day. Please spread this post along to anyone you know who would be interested in the below job description.

The overview:

If you work with me, you’ll be helping to grow businesses and organizations with awesome social media and content marketing. Disclaimer: this will not be a traditional internship. The hours I can give you will vary week to week, and you can work from anywhere (I’m writing this from Seattle, but home base for me is Baltimore). While this kind of internship probably won’t count for course credit, I will pay you, you’ll have lots of freedom and independence, and you’ll learn a ton.

What you’ll be doing:

  • Performing research, lots of which will feel like cheating because it has to be done on Facebook and Twitter
  • Executing SEO tactics
  • Helping to keep track of client social media presences
  • Drafting content for social media and blogs (heads up, I’m a tough editor)
  • Coming up with bright ideas that I never could have thought of on my own
  • Catching typos
  • Loading and publishing blog posts and web content
  • Finding snarky images for blog posts
  • Assisting with email marketing campaigns
  • Diving into web analytics to help keep track of client progress

Continue reading 

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A Big Move, and What’s Next for Me

24 May

Yesterday was my last day of working full time for Right Source Marketing. No, I don’t have another job lined up.

And I’m not looking for one.

Instead, I’m taking action on every “live each day like it’s your last” cliché. I’m pursuing my dream of writing, editing, and teaching fiction and poetry.

For the foreseeable future, I’ll be:

  • Writing an adventure novel, first draft to be completed by Labor Day.
  • Contracting as a marketer, writer, and editor.
  • Updating this blog with the same quality of marketing and writing advice you saw from me on Marketing Trenches, with some personal stories and creative tips thrown in.
  • Speaking about social media networking and marketing, from a corporate and personal standpoint.
  • Volunteering for a few non-profits and reviving my commitment to community service.
  • Designing a lifestyle that focuses on working smart, not working hard.
  • Reading books that enrich and amaze me.
  • Marching to my own beat, running, biking, riding horses, and traveling the world.

Deciding to take this leap was both terrifying and exciting. Right Source does great work, I learned a ton as an employee there, and I will be sad to lose the day-to-day support of a wonderful team. Yet, at least for now, this is the right choice. I know that a traditional career in the business world is not for me.

Have a book to recommend? A marketing, writing, or editing project you need a creative, strategic contractor for? Interested in social media training for your employees? Simply want to get in touch? Shoot me a note at tracyc@tracycgold.com, and don’t be surprised if I suggest we go for a hike or bike ride instead of a coffee!

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