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New Writing: Check Out My 50-Word Story

11 Sep

My story, “Her Boy,” went live on 50-Word Stories today. Check it out! 50-Word Stories is an amazing site; in just a few minutes, you can read several stories that are exactly 50 words long and run the gamut from funny to scary to touching. Enjoy!

 

Colonizers of Dreams: A New Favorite Quote

5 May

Just a tidbit today, from the intro of my battered old copy of The Fellowship of the Ring:

“We are raised to honor all the wrong explorers and discoverers—thieves planting flags, murderers carrying crosses. Let us at last praise the colonizers of dreams.”

– Peter S. Beagle

 

Can never reread The Lord of the Rings enough.

 

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A Food Pyramid for Content Marketing

5 Oct
The following post was initially published on the Content Marketing Institute Blog (September 15, 2011) and Marketing Trenches

At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources.  On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing. Even though the USDA’s food pyramid has transitioned to a food plate, content marketers would do well to consider a pyramid concept for balancing their use of the many content formats they use. While every content marketing program is different, I’ve created the below chart to show the basic portions of content that should keep most content marketing programs healthy and happy.

The Content Marketing Food Pyramid

The base: Curation, creativity, and coordination

These three concepts form the base of the pyramid because without all of these elements your content marketing efforts will fail.  Here’s what I mean:

Content curation: You’ve probably heard content marketing referred to as “thought leadership.” To be a thought leader, you’ve got to know what everyone else is saying, make sense out of it, and then add something original to the conversation. This means your entire content team will need to spend time reading industry blogs, following industry hashtags on Twitter, and keeping their eyes open for new ideas and trends. Sometimes, this research and reading doesn’t seem to accomplish much, but without soaking in industry content it’s hard to create anything notable yourself.

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