This post originally appeared on Marketing Trenches.
Improving your skills in email communications improves your content marketing efforts, and vice versa, as an audience member (nonprofit technology consultant Kate Bladow) pointed out after a presentation I gave about writing for the web last week.
I couldn’t agree more. To follow on Kate’s point, here are five best practices to think about when you’re communicating with an audience, whether you’re organizing a team or writing for the company blog.