Tag Archives: content marketing

Should Your Content Marketing Preach to the Choir?

13 Sep

Done right, content marketing grows your audience beyond people who already get the point and buy your product or service. With content marketing, you can preach to those who aren’t yet ardent voices of your choir.

Should your content marketing preach to the choir?

Yet there is value in taking time, every now and then, to preach to the choir. I write about this now because of a recent conversation with a fellow content marketer. I was spouting off ideas of blogs where he could distribute content. When I brought up a popular, well-read blog in his industry, he objected, saying publishing there would be too much “preaching to the choir.” The people who read that blog, he argued, aren’t buyers. They’re other vendors, or companies who are already working with another vendor.

In the real-life conversation, I conceded his point without pushing back. But since we talked, I’ve been thinking about how preaching to the choir is actually a very important part of content marketing.

Here are a few reasons why: (more…)

How to be a Frighteningly Brilliant Content Marketer

24 Nov

This post originally appeared on Marketing Trenches.

Content marketers should shiver with jealousy for Nightmares Fear Factory’s recent marketing success. If you missed this, basically, Nightmares Fear Factory is a haunted house in Niagara Falls Canada, and recently, their brilliant marketing strategy paid off big time when their Flickr feed was picked up by new and traditional media and sent around the web—I found out about it thanks to a friend who posted it on Google Buzz.

What’s the trick?

(more…)