Tag Archives: social marketing

LinkedIn for Writers & Illustrators: 4 Tips

3 Apr

My LinkedIn ProfileFacebook and Twitter get most of the attention as the social networks of choice for writers and illustrators—and they’re great tools! But poor little LinkedIn, sitting quietly in the corner, can also be extremely useful. So, when my local chapter of SCBWI announced that they were doing a blog linkup on the topic of social media, I thought I would chime in on behalf of LinkedIn.

Here are a few ways that I’ve used LinkedIn in my career as a writer. I’ve written many posts and taught whole classes on using LinkedIn, so this is just scraping the surface—but hopefully it will be good motivation for getting started!

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5 Social Marketing Lessons from Social Fresh Baltimore

30 Nov
This post originally appeared on Marketing Trenches and SocialFresh.com.

Yesterday and today, I joined social media marketers from around the Baltimore area and the country at Social Fresh Baltimore. I’m posting this blog post halfway through the second day, so if the afternoon talks are left out, my apologies–please help me out and comment with your afternoon takeaways.

Here’s the top five things that stood out for me from this event:

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How to be a Frighteningly Brilliant Content Marketer

24 Nov

This post originally appeared on Marketing Trenches.

Content marketers should shiver with jealousy for Nightmares Fear Factory’s recent marketing success. If you missed this, basically, Nightmares Fear Factory is a haunted house in Niagara Falls Canada, and recently, their brilliant marketing strategy paid off big time when their Flickr feed was picked up by new and traditional media and sent around the web—I found out about it thanks to a friend who posted it on Google Buzz.

What’s the trick?

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